NIKE X TRIPP NYC

For this project, I developed the concept for an imaginary collaboration between Tripp NYC and Nike called the Urban Edge footwear collection. This hypothetical collaboration merged Tripp NYC’s edgy streetwear aesthetic with Nike’s cutting-edge athletic expertise. The goal was to design a unique shoe that would appeal to fashion-forward urbanites aged 18-35, blending rebellious style with functional performance. Inspired by Tripp NYC's punk design elements and Nike's innovative technology, the collection embodied boldness and self-expression.