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CHEWS EXTRA
Project type
Product Campaign
Programs
Adobe Illustrator
Date
2025
“Chews Extra” is a social-first campaign repositioning Extra Gum as a smarter alternative to stress-chewing habits like pens or nails. Using bold pop-art visuals and playful illustrations, the campaign engages Gen Z through social posts, interactive stories, and limited-edition packaging while reinforcing Extra as a simple wellness-focused choice.
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